Would you like to build products or services for a market segment where consumers do not exist because they don't yet know they desire a product or service?
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Organizations earlier wanted answers to the question "how?" How do we develop a new product? How should it be designed? How should it be marketed, and how should the organization be organised to achieve the best solution?
Organizations today are seeking answers to the question "what?" What should organizations focus on? What problems should the organizations' innovations solve?
We help organizations to create concepts which are solutions to unsolved problems or new solutions to problems that are solved in a poor manner. A new concept can be a product, a service, or a combination of products and services. The task of creating concepts is referred to as concept design. Our focus here is to work conceptually with questions on what should be produced rather than on how it should be designed.
Market leadership for organizations based on new concepts