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More About Estuary Labs

Read the Vista Technologies case study

Customer Need Analysis


Customer needs are continually changing and so there is often a gap between what is given and what should be given to the customer. Bridging this gap is vital to product and service success in the marketplace.


Customer Need Analysis is the process of identifying and evaluating the changing needs of your customers. Customer Need Analysis focuses on the future on what should be done rather than on what was done. We help you in identifying your customer experience gaps and delivering possible design solutions to fill the gap. We will help you design breakthrough solutions by focusing on your customers' needs and ensuring this is aligned with the company's strategic goals.


  • Identification of customer needs and wants, how important these are relative to each other, and how well they are received in the marketplace.
  • Identification of emerging needs not yet in the marketplace.
  • Identification of emerging market segments and trends
  • Gain competitive edge in the dynamically changing marketplace.


Customer Need Mapping Report with design solutions