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Trends Research


Need:

Every organization needs to keep an eye on the future. There is a need to stay ahead of the times and ahead of the competition. This in turn means that there is a need to develop products, services, experiences in anticipation of change.

Description:

Through Design thinking we look at the products and services of an organization to see where these are, understand how these got here and forecast where these are going .We provide insights and directions to help better prepare for what the future may bring. By identifying the opportunities that the trends present, we help creating new products and designing strategies and services to meet changing tastes and needs in both the current and future marketplace.

Benefits:

  • Developing new opportunities early
  • Identifying gaps in existing markets
  • Repositioning products and services to coincide with future trends
  • Organizations can make informed decisions about expansion, diversification, product/service development, repositioning.
  • Appropriate marketing, advertising and promotion plans can be set based on tracking the trends.

Deliverable:

  • Report
  • Design solutions to translate trends into products, services, experiences, and strategies