Competitive Analysis and Interface / Interaction design
The client wanted to build a vocabulary building application, which compared to its competitors and had more intuitive and easy to use functionalities / features, workflow and navigation structure. Along with an intuitive UI the client also wanted to add multimodal user experience to the application. The most challenging task was to design the 'Quiz' and 'Tests' for various levels.
The entire SDLC process was followed to develop this interactive application. Competitive benchmarking was done at the requirement definition stage to enhance user experience elements in the framework. Paper prototypes were tested with three different profiles of users. Iterative design approach was adopted to finalize the application interaction and detailed screen design. Further, the application was developed in flash.
The outcome is Leviathan: vocabulary -building / learning software. It helps the user to acquire command over the English language by helping him learn Words, Idioms, Foreign expressions, and Business terms. The client is in the process of marketing this application. Its promotions have been promising and client's marketing agency is excited by the UI and usability of Leviathan.